Infinity Stone Ventures
Objective
Increase trading price/volume post-IPO on the CSE.
Strategy
Implemented a $60K marketing campaign focusing on raising market awareness.
Outcome
Achieved $20M CAD in retail volume.
Timeframe
Approximately 90 days.
Indie Power Systems
We made businesses smoother and more precious.
Objective
Complete a $1.5M Reg CF round.
Strategy
Targeted content marketing and paid advertising to generate investor leads.
Outcome
Successfully filled the funding round, generating investor leads at $20/lead with an ~18% close rate.
Timeframe
30 days.
Testimonials:
**Zayn Zincallian, Partner at Altus Capital, commended the quality of investor engagement and the rapid implementation of marketing campaigns, highlighting the unique value provided in reaching both private and public investment goals.
Conclusion:
The collaboration between Altus Capital Partners and our team demonstrates our expertise in executing targeted marketing strategies that result in substantial capital raises and enhanced market presence, solidifying our reputation as a leader in financial marketing solutions.
Renaissance Bioscience
- Brought on to assist in a $10M CAD Capital Raise
- Company had existing banking syndicate working the deal (Canaccord, Research Capital, IA Capital)
- Dramatically outperformed the traditional firms
- Brought in multiple term sheets totalling over 25M+
- Connected the company with 20+ groups they hadn’t spoken with yet
Infinity Stone Ventures
- Over $20 Million in retail buying power created (attributed to promotional videos ran by Financial influencers), one Financial Influencer Video generated 4.5 Million Views
- Increased daily trading volume from 30,000 to 300,000 shares per day
- Over 1,000 leads of active investors generated at a cost per lead of $20 in the first week and the campaign continues to create daily leads, over $1.5 Million in buying
- Created subsequently with new buys coming in daily with $30,000 remaining in the campaigns budget
- Campaign still actively generating daily leads, fostering over $1.5 million in new buying power
- Direct calls to leads generated over $200,000 in subsequent buys
Austin Gold
- Full scale social media management,
- Stock up nearly 100%+ following first month engagement
- Influencer Marketing
- Created subsequently with new buys coming in daily with $30,000 remaining in the campaigns budget
- Newsletters
- Paid Advertising/Lead Generation
Indie Power Systems
- Videos created in order to lower cost per acquisition down to $20 per lead
- Investors qualified based on their ability to invest a minimum of $10,000 into the Reg Cf
- 80% of individuals responded “Yes” to this qualifying question
- Indie Power Systems was able to fill the Reg CF of $1.5M
- Closing rate of about 20% of leads
Challenges
- Difficulty engaging with the right investor profiles through the banking syndicate.
- The need to pivot from a pre-IPO strategy to remaining private due to market conditions.
Strategies and Results
- Engagement: Began a targeted approach to connect with institutional investors, moving away from the retail focus of previous partners.
Outcome
- Produced 4 term sheets within a month, connecting with over 20 groups.
- Successfully raised $5M since starting our collaboration, part of which included closing a $500K convertible debenture.
- Pivoted strategy to remain private, planning for a future NASDAQ listing in 18-24 months.
Timeframe
- The significant turnaround and strategic pivot occurred over approximately 120 days.
This case study illustrates the effectiveness of our tailored, institutional-focused approach in addressing the unique challenges faced by Renaissance Bioscience. By pivoting their funding strategy and connecting them with the right investors, we enabled Renaissance Bioscience to progress towards their long-term goals, underscoring our commitment to delivering targeted, impactful financial consulting services.